Build your marketing skills and get ahead in the industry

*No longer accepting enrolments for this course*

Are you ready to work on the next big advertising campaign? Are you involved in marketing initiatives and looking for ways to be more effective? If you answered yes then our Certificate IV in Marketing can help you achieve your goals.

Although not mandatory, some knowledge of marketing principles, or a Certificate III in Marketing or similar, would be useful. But the motivation to learn new skills to build your career is more relevant!

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UPDATED COURSE
  • National Code

    BSB41315

  • Course duration

    Complete your course within 6 to 12 months

  • Nationally recognised

    Registered Training Organisation
    [RTO 40766]

  • Prerequisites

    None

  • Delivery Mode

    Online

Our students find jobs in all areas of industry. Career opportunities that exist relating to this course include:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

Modules

  • Profiling and analysing the market

  • BSBMKG401 Profile the market
  • BSBMKG402 Analyse consumer behaviour for specific markets
  • Managing budgets and customers

  • BSBCUS402 Address customer needs
  • BSBPRO401 Develop product knowledge
  • Promotion and presentation activities

  • BSBCMM401 Make a presentation
  • BSBMKG413 Promote products and services
  • BSBMKG414 Undertake marketing activities
  • Researching and communicating

  • BSBMKG408 Conduct market research
  • BSBMKG412 Conduct e-marketing communications
  • BSBREL402 Build client relationships and business networks

Once you've finished your Certificate IV in Marketing with Open Training Institute you may be eligible for credit towards some university courses, such as a bachelor’s degree. 

Credit is given when an education institution can determine that you’ve already completed the Unit of Competency taught in a part of a course they offer. Because of that, successfully applying for credit often allows you to finish a course more quickly. 

Credit for university-level courses

The Certificate IV in Marketing may make you eligible for credit towards a university-level course that you’re interested in. If you’re thinking about studying a degree online, we recommend getting in touch with a Student Advisor at Open Universities by calling 13 OPEN (13 67 36). 

Eligibility Criteria Eligibility Criteria

While there are no formal entry requirements for most of our online courses, it's a good idea to check what core skills will be helpful for this course.

Literacy, Language and Numeracy Assessment [LL&N]

To study our courses, you'll need:

  • Writing and typing skills to complete assessments, fill in forms and create documents
  • English language skills to read the online learning content, policies, procedures and business documents, as well as emails
  • Computer skills to use the online classroom, conduct online research, as well as receive and respond to emails

To provide greater confidence surrounding your ability to successfully complete this qualification, Open Training will provide you access to an online Language, Literacy and Numeracy assessment to make sure this qualification is suitable.

Computer requirements

Before you start your online study, you'll need access to your learning material, do your research, prepare and submit your assessment tasks and interact with your trainers and other students. To do that, you'll need:

  • A decent computer with high-speed internet access, a sound card, microphone and speakers.
  • An up-to-date operating system, such as Microsoft Vista or later or Mac Os X or later.
  • The latest version of any of these web browsers: Firefox [most compatible], Chrome or Safari
  • Microsoft Office or similar [eg. GoogleDocs or OpenOffice]
  • Adobe Acrobat Reader
  • File compression/zip software
  • Access to email

Some courses have recommended textbooks that complement the online study material, but purchasing these texts is not compulsory.

Planning your study time

Our courses are designed to be completed within 6 to 12 months, depending on how quickly you want to gain your qualification. Here are some suggested timeframes:

Finish fast

Course duration: 6 months
Weekly hours: 15-20

Perfect life/work balance

Course duration: 12 months
Weekly hours: 7-10

Your online classroom

Study whenever you want in our innovative online classroom and help centre. Take a quick tour below.

Start tour