Forge ahead in your career and learn to lead your own marketing campaigns

*No longer accepting enrolments for this course*

Are you ready to climb the professional marketing ladder? Are you ready to lead the next big advertising campaign? If you answered yes then our Diploma of Marketing can help you achieve your goals and get ahead in your career.

Although not mandatory, you'll benefit from some experience in the industry, or a Certificate IV in Marketing or similar. But being motivated and hungry to learn is more important!

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UPDATED COURSE
  • National Code

    BSB51215

  • Course duration

    Complete your course within 6 to 12 months

  • Nationally recognised

    Registered Training Organisation
    [RTO 40766]

  • Prerequisites

    None

  • Delivery Mode

    Online

Our students find jobs in all areas of industry. Career opportunities that exist relating to this course include:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Modules

  • Understanding the marketing mix

  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • Interpreting and presenting

  • BSBCMM401 Make a presentation
  • BSBMKG507 Interpret market trends and developments
  • Managing marketing activities

  • BSBFIM501 Manage budgets and financial plans
  • BSBMKG506 Plan market research
  • Media planning and auditing

  • BSBADV507 Develop a media plan
  • BSBMKG515 Conduct a marketing audit

Once you've finished your Diploma of Marketing with Open Training Institute you may be eligible for credit towards some university courses, such as a bachelor’s degree. 

Credit is given when an education institution can determine that you’ve already completed the Unit of Competency taught in a part of a course they offer. Because of that, successfully applying for credit often allows you to finish a course more quickly. 

Credit for university courses

After successfully completing this course, you can apply for credit towards a university-level qualification that you’re interested in.

Open Training Institute has agreements in place with OUA provider universities, making students who’ve completed the Diploma of Marketing eligible for the following exemptions (credits):

  • 5 subject exemptions for Bachelor of Communication with Griffith
  • 5 subject exemptions for Bachelor of Business with Griffith
  • 5 subject exemptions for Bachelor of Arts with Griffith
  • 6 subject exemptions for Bachelor of Accounting with UniSA
  • 4 subject exemptions for Bachelor of Technology (Computing Studies) with RMIT
  • Up to 8 subject exemptions for Bachelor of Business (Financial Planning) with RMIT
  • Up to 8 subject exemptions for Bachelor of Business (Logistics and Supply Chain Management) with RMIT
Eligibility Criteria Eligibility Criteria

While there are no formal entry requirements for most of our online courses, it's a good idea to check what core skills will be helpful for this course.

Literacy, Language and Numeracy Assessment [LL&N]

To study our courses, you'll need:

  • Writing and typing skills to complete assessments, fill in forms and create documents
  • English language skills to read the online learning content, policies, procedures and business documents, as well as emails
  • Computer skills to use the online classroom, conduct online research, as well as receive and respond to emails

To provide greater confidence surrounding your ability to successfully complete this qualification, Open Training will provide you access to an online Language, Literacy and Numeracy assessment to make sure this qualification is suitable.

Computer requirements

Before you start your online study, you'll need access to your learning material, do your research, prepare and submit your assessment tasks and interact with your trainers and other students. To do that, you'll need:

  • A decent computer with high-speed internet access, a sound card, microphone and speakers.
  • An up-to-date operating system, such as Microsoft Vista or later or Mac Os X or later.
  • The latest version of any of these web browsers: Firefox [most compatible], Chrome or Safari
  • Microsoft Office or similar [eg. GoogleDocs or OpenOffice]
  • Adobe Acrobat Reader
  • File compression/zip software
  • Access to email

Some courses have recommended textbooks that complement the online study material, but purchasing these texts is not compulsory.

Planning your study time

Our courses are designed to be completed within 6 to 12 months, depending on how quickly you want to gain your qualification. Here are some suggested timeframes:

Finish fast

Course duration: 6 months
Weekly hours: 15-20

Perfect life/work balance

Course duration: 12 months
Weekly hours: 7-10

Your online classroom

Study whenever you want in our innovative online classroom and help centre. Take a quick tour below.

Start tour